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    Terms of Service

    Last updated: 18 February 2026

    These Terms of Service ("Terms") govern your access to and use of the gameloom platform ("Platform"), operated by gameloom.ai Ltd, a company registered in England and Wales under company number 16545032, with its registered office at Walliswood, Surrey, UK ("we", "us", or "our"). By accessing or using the Platform, you agree to be bound by these Terms.

    These Terms are governed by and construed in accordance with the laws of England and Wales, including the Electronic Communications Act 2000 and the Electronic Commerce (EC Directive) Regulations 2002, and all other applicable legislation of England and Wales.

    1. Acceptance of Terms

    By creating an account or using the Platform, you confirm that you are at least 18 years of age and have the legal capacity to enter into a binding agreement under the laws of England and Wales. If you are using the Platform on behalf of a company or organisation, you represent that you have the authority to bind that entity to these Terms.

    2. Description of Service

    gameloom is a SaaS platform providing game intelligence, assessment, design, and economy modelling tools for game studios and publishers. The Platform includes, but is not limited to:

    • Assessment Engine for game evaluation and greenlight decisions
    • Design Studio for concept development and design briefs
    • Economy Designer for monetisation modelling
    • Intelligence Hub for market data and benchmarks
    • AI-powered analysis and recommendations

    3. Account Registration and Security

    Access to the Platform may be subject to an early access whitelist. To use the Platform, you must:

    • Provide accurate and complete registration information
    • Maintain the security of your account credentials
    • Notify us immediately of any unauthorised access to your account
    • Accept responsibility for all activities that occur under your account

    We reserve the right to suspend or terminate accounts that violate these Terms or are found to have been registered with false information.

    4. Intellectual Property

    4.1 Our Intellectual Property

    The Platform, including its design, source code, algorithms, AI models, user interface, documentation, and all related intellectual property rights, are and remain the exclusive property of gameloom.ai Ltd. These are protected under the Copyright, Designs and Patents Act 1988 and the Trade Marks Act 1994.

    4.2 Your Content

    You retain ownership of all data, game concepts, designs, and other content you submit to the Platform ("Your Content"). By using the Platform, you grant us a limited, non-exclusive licence to process Your Content solely for the purpose of providing the Platform services. We do not claim ownership of Your Content and will not use it for purposes other than delivering the services.

    4.3 AI-Generated Output

    Outputs generated by the Platform's AI features (assessments, recommendations, design suggestions, economy models) are provided as tools to assist your decision-making. You may use these outputs freely in your business, but they are provided "as is" and do not constitute professional advice. We make no guarantees regarding the commercial viability of AI-generated suggestions.

    5. Acceptable Use

    You agree not to:

    • Use the Platform for any unlawful purpose under the laws of England and Wales
    • Attempt to reverse-engineer, decompile, or extract source code from the Platform
    • Interfere with or disrupt the Platform's infrastructure or security measures
    • Share account credentials or allow unauthorised third-party access
    • Upload malicious code, viruses, or harmful content
    • Use the Platform to infringe on the intellectual property rights of others
    • Scrape, harvest, or systematically extract data from the Platform
    • Use the Platform in a manner that constitutes an offence under the Computer Misuse Act 1990

    6. Payment and Billing

    Certain features of the Platform may require payment. All fees are stated in the currency indicated on the Platform and are exclusive of Value Added Tax (VAT). We are not currently registered for VAT; where and when we become required to charge VAT under the Value Added Tax Act 1994, it will be added to your fees at the prevailing rate and shown separately.

    • Fees are billed in advance on a subscription basis unless otherwise stated
    • All payments are non-refundable unless a refund is required by applicable consumer protection law (including the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013)
    • We reserve the right to modify pricing with 30 days' prior notice
    • Failure to pay may result in suspension or termination of your access

    7. Confidentiality

    We treat all non-public information you provide through the Platform as confidential. We will not disclose your confidential information to third parties except where required by law, with your consent, or to our service providers bound by confidentiality obligations. This obligation survives termination of these Terms.

    8. Data Protection

    We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please refer to our Privacy Policy for detailed information about how we collect, use, and protect your personal data.

    9. Disclaimers and Limitation of Liability

    9.1 Platform Availability

    The Platform is provided on an "as is" and "as available" basis. We do not guarantee uninterrupted or error-free operation and may perform maintenance or updates that temporarily affect availability.

    9.2 No Professional Advice

    The Platform's assessments, AI-generated analyses, economy models, and recommendations are informational tools only. They do not constitute financial, legal, or professional advice. You should consult qualified professionals before making business decisions based on Platform outputs.

    9.3 Limitation of Liability

    Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under the laws of England and Wales.

    Subject to the above, and to the maximum extent permitted by law, our total liability arising out of or in connection with the Platform shall not exceed the total fees paid by you to us in the twelve (12) months preceding the claim. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.

    10. Indemnification

    You agree to indemnify and hold gameloom.ai Ltd harmless from any claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from your use of the Platform, your violation of these Terms, or your infringement of any third-party rights.

    11. Termination

    • By you: You may terminate your account at any time by contacting us. Pre-paid fees for the current billing period are non-refundable.
    • By us: We may suspend or terminate your access immediately if you breach these Terms, or with 30 days' notice for any other reason.
    • Effect of termination: Upon termination, your right to access the Platform ceases. We will retain your data for a reasonable period to allow you to export it, after which it will be deleted in accordance with our Privacy Policy and applicable data protection law.

    12. Modifications to Terms

    We may modify these Terms at any time. We will provide at least 30 days' notice of material changes by posting the updated Terms on the Platform and updating the "Last updated" date. Continued use of the Platform after changes take effect constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you must discontinue use.

    13. Governing Law and Dispute Resolution

    These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

    14. Force Majeure

    Neither party shall be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including but not limited to natural disasters, war, terrorism, government actions, pandemics, power failures, or internet disruptions. The affected party shall take reasonable steps to mitigate the effects of the event and resume performance as soon as practicable.

    15. Severability

    If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

    16. Entire Agreement

    These Terms, together with our Privacy Policy, constitute the entire agreement between you and gameloom.ai Ltd regarding your use of the Platform and supersede all prior agreements, understandings, and communications.

    17. Contact Us

    For questions about these Terms, contact us at:

    gameloom.ai Ltd
    Registered office: Walliswood, Surrey, UK
    Email: contact@gameloom.ai